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When someone is researching an organization to decide if they are going to consider a job opportunity there, they want to know the truth about the culture and opportunities for growth. So often the only thing that a company’s career page shows are the shiny happy stories of how great it is to work there. But is that the reality?

To talk about the importance of how an organization tells its story, Angee speaks to Bryan Adams, the CEO of Ph.Creative. Ph.Creative is one of the leading employer brand agencies in the world. They have worked with brands including Apple, Magellan Health and Blizzard Entertainment, to name a few. Bryan is known for his creative, unconventional and even controversial approach to how people think about employer branding, talent engagement strategy and employer value proposition.

Comment on this podcast using both #GiveandGet and #DaretobeDeliberate and you will be entered for a drawing to win a copy of both Angee’s and Bryan’s books.

Bryan Adams

Bryan Adams

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. Ph. specializes in building world-class employer brand, EVP and talent engagement strategy for companies such as Apple, American Airlines, GVC and Blizzard Entertainment.

Bryan is considered a prominent employer brand thought leader. His creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

Bryan is a two-times best-selling author, podcaster and specialist speaker. With co-author Charlotte Marshall, Give and Get Employer Branding was released in March 2020.

His work at Ph.Creative is well known, in particular the Virgin candidate experience case study that successfully quantified the commercial cost of poor candidate experience at over $5million a year, making the connection between the candidate and customer, proving the business case and changing how the industry approaches and values CX as a result.


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Dare to be Deliberate: Level Up Your Communication Career is available here on Amazon